Brief
A first-ever real music-themed mini township project is to be launched at Baruipur area in Kolkata. The project reflects the true essence of music and rhythm besides the class amenities of life for the urban dwellers.
Creative Solution
The challenge was to create an arresting campaign that would blend with the music. The theme being musical, the basic idea revolved around ‘Sur’, meaning melody in Bengali. So we came up with ‘Sursuri’ campaign that got immensely famous across the city. Joy, Lopamudra, Srijato and Nusrat, all famous names in the field of Bengali literature, music, and entertainment were featured as brand ambassadors.
