Brief
A young player in the juice segment, Naturaas began its journey in late 2020 and offers deliciously nutritious juices along with smoothies, bits n bites, lassi, mojitos, and other lip-smacking items in the heart of Kolkata. Being a premium product, with 100 % purity, the bottled juices need to reach out to urbanites to balance their lifestyles with nutritive juices; and to ensure healthy hydrations with natural freshness and great taste. Hence, a smart and snazzy communication route was required to promote the brand.
Creative Solution
When we bagged this brand, we thought of making a communication approach that would be offbeat. As a premium brand and targeted to health enthusiasts, the challenge was to make it emerge as one of the preferred brands across the entire community of people. So, we devised a social media campaign along with some BTL activities. We designed creatives that looked extremely in style and exuding with aspirations, making the entire campaign in tune with the brand.
We created the entire brand identity successfully and creatively along with other collaterals and various advertisements across all media.
