Brief
This is a housing project to attract the doctors, the primary TG. The project designates the intrinsic elements of life encompassed by health care facilities. As such, a digital campaign was needed to be designed creatively and effectively to increase the ROI.
Creative Solution
For medical practitioners, ‘care’ matters more than anything else; and as such we focused on a route that encircled around various health care facilities. Hence, our communication highlighted the USPs of the project to the evolved TG in the most intelligent way with a touch of creativity
